Exploring New Ways of Visitor Tracking using Big Data Sources: Opportunities and Limits of Passive Mobile Data for Tourism.

Vollbeleg

Reif, J. und Schmücker, D. (2020): Exploring New Ways of Visitor Tracking using Big Data Sources: Opportunities and Limits of Passive Mobile Data for Tourism. In: Journal of Destination Marketing and Management 18, https://doi.org/10.1016/j.jdmm.2020.100481