Zeitschriftenartikel

Experiential Marketing as a Tool to Enhance Tourists` Pre-travel Online Destination Experiences? A Web-based Experiment

Autor*innen: Anne Köchling
Verlag: Elsevier
Sprache:englisch
Erscheinungsjahr:2021
Zeitschrift:Journal of Destination Marketing and Management

Vollbeleg

Köchling, A. (2021): Experiential Marketing as a Tool to Enhance Tourists` Pre-travel Online Destination Experiences? A Web-based Experiment. In: Journal of Destination Marketing and Management 22, December 2021, 100669
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