Zeitschriftenartikel
Experiential Marketing as a Tool to Enhance Tourists` Pre-travel Online Destination Experiences? A Web-based Experiment
Autor*innen: Anne Köchling
Verlag: Elsevier
Sprache:englisch
Erscheinungsjahr:2021
Zeitschrift:Journal of Destination Marketing and Management
Vollbeleg
Köchling, A. (2021). Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? A web-based experiment. Journal of Destination Marketing & Management, 22, 100669. https://doi.org/10.1016/j.jdmm.2021.100669