Demarketing strategy as tool to mitigate overtourism – an illusion?

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Lindberg, F. and Seeler, S. (2021), "Demarketing Strategy As a Tool to Mitigate Overtourism – An Illusion?", Sharma, A. and Hassan, A. (Ed.) Overtourism as Destination Risk (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Bingley, pp. 129-149. https://doi.org/10.1108/978-1-83909-706-520211010