Contribution to an anthology
Supporting sustainable destination development through branding:Opportunities and challenges
Authors: Anne Köchling, Bernd Eisenstein
Publisher: De Gruyter
Language:English
Year of publication:2024
Citation
Köchling, A., & Eisenstein, B. (2024). Supporting sustainable destination development through branding: Opportunities and challenges. In M. Pillmayer, M. Karl, & M. Hansen (Eds.), Tourism destination development: A geographic perspective on destination management and tourist demand (pp. 105–124). De Gruyter. https://doi.org/10.1515/9783110794090-006