Contribution to an anthology
Psychographic target group segmentation in tourism – intersection of the Sinus-Milieus and BeST vacationer types
Authors: Eisenstein, Bernd, Schäuble, Norbert, Seeler, Sabrina, Tautscher, Manfred
Publisher: Erich Schmidt Verlag
Language:German
Year of publication:2023
Magazine:DGT Conference Proceedings
Citation
Seeler, S., Eisenstein, B., Tautscher, M., & Schäuble, N. (2023). Psychographic Target Group Segmentation in Tourism—Overlap Between the Sinus-Milieus and BeST Vacationer Types. In M. Bandi Tanner, S. Wirth, & M. Roller (Eds.), Climate Protection and Sustainability in Tourism: Developments and Implementation Strategies (pp. 99–115). Papers on Tourism and Leisure, Volume 27. Berlin: Erich Schmidt Verlag.