Zeitschriftenartikel
Experiential Marketing as a Tool to Enhance Tourists` Pre-travel Online Destination Experiences? A Web-based Experiment
Authors: Anne Köchling
Publisher: Elsevier
Language:englisch
Year of publication:2021
Magazine:Journal of Destination Marketing and Management
Citation
Köchling, A. (2021). Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? A web-based experiment. Journal of Destination Marketing & Management, 22, 100669. https://doi.org/10.1016/j.jdmm.2021.100669