Analysis of the impact of a climate-neutral fuel switch on market demand in the Northern European ferry industry
Color Line, a Northern European short-haul cruise company, must meet international climate targets for the period from 2023 to 2050 in order to create a carbon-free transportation and cruise experience. In doing so, the company not only wants to meet the minimum requirements for reducing emissions, but also adapt its offering as ideally as possible […]
Modeling the behavior of German tourists towards long-haul destinations in times of crisis: the example of South Africa
Against the backdrop of multiple crises in Europe (COVID-19, war in Ukraine, climate change, inflation), there is much discussion about the resulting adjustments in travel behavior. Long-distance destinations such as South Africa in particular appear to be becoming less attractive for German travelers as a result. Using South Africa as an example, this study aims […]
Online destination experiences before the trip on DMO websites
DMOs often use experiential marketing to attract guests. However, little is known about the experiential impact of DMO websites from a customer perspective. Within the framework of several consecutive sub-studies, we investigate how users of DMO websites experience destinations before they travel, how this experience can be measured and how particularly experience-rich websites should be […]
Destination Brand international
In this independent research project, the German Institute for Tourism Research at the FH Westküste University of Applied Sciences is dedicated to researching the perception of destination brands from an international perspective. The project builds on the Destination Brand study series that has been developed for the German market since 2009. The study, conducted in […]
BeST holidaymaker typology (benefit-oriented tourism segmentation)
Unlike demographic and geographical segmentation, psychographic segmentation focuses on the motives, desires and attitudes of consumers. Benefit segmentation is a special type of psychographic segmentation: this involves the question of what benefits consumers expect from a product, such as vacation trips. Relevant segmentation dimensions were developed, condensed and selected in three preliminary studies. In the […]
AI-based recommender for sustainable tourism (AIR)
The overarching aim of the research project, which is funded by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, is to contribute to more sustainable tourism development by equalizing visitor flows. The German Institute for Tourism Research is responsible for the work packages “Frequency measurement (data generation & sensor technology)” […]
Analysis of the factors influencing the vacation experience after the second corona lockdown
So far, however, very little information is available on how the vacation trips ultimately undertaken during the corona pandemic are experienced on site, i.e. which dimensions of experience and feelings predominate, how satisfied the guests are with the trip and what influence, for example, the perceived safety on site, the acceptance of corona measures or […]
Emotions and experiences in nature tourism: watching grey seals on Heligoland
Experiences and the associated emotions play an important, if not decisive, role in nature tourism. Insights into factors influencing the quality of the experience are therefore important, both with regard to the optimal design of nature tourism offers and in order to reconcile the needs and interests of tourism and nature conservation in terms of […]
Regional tourism satellite accounts: the economic importance of the tourism industry in Schleswig-Holstein, Brandenburg, Hamburg and Saxony-Anhalt
The tourism industry, on the other hand, does not produce “tourism”. Rather, tourism is determined by the demand from tourists, which can be effective in various sectors of the economy. There is demand for products from tourism-related sectors such as the hospitality industry or the culture and leisure industry, as well as products that may […]
Tourism Atlas Germany: 2nd edition
The German coasts, mountains and cities are visited by millions of tourists every year. But what is Germany’s position as a tourist destination in a global comparison, what is the travel behavior of Germans and how are the offerings and tourist infrastructure structured? The experts from the German Institute for Tourism Research at the FH […]