The research project will focus primarily on analyzing the dissemination of information on various media channels over time and analyzing sentiment. A meta-goal of the project is to determine a new generation of KPIs. In the future, key figures from communication-driven channels will be used to determine and visualize the quality of digital brand management.
The project is being carried out in cooperation with netzvitamine GmbH.
West Coast University of Applied Sciences
German Institute for Tourism Research
Fritz-Thiedemann-Ring 20
25746 Heide