Greenwashing in tourism CSR reports – development of a quality benchmark for greenhouse gas data

Project goals

• Development of a multidimensional quality standard for the analysis of GHG data in tourism CSR or sustainability reports, which can simultaneously show whether and to what extent a CSR report contains elements of greenwashing in this regard
• Checking the data quality of tourism CSR and sustainability reports from various sectors
• Comparison of data quality in the tourism industry with other sectors and highlighting differences and similarities
• Derivation of means and formats to improve data quality in tourism CSR reports