02.2026-01.2027
This research project examines how childhood experiences of nature shape the connection between people and nature, nature-based tourism, and environmentally friendly behavior among the German population. Building on the IUCN’s “Nature for All” initiative, the study will conduct an online panel survey among Germany’s adult population. Through a retrospective assessment of childhood experiences with nature, combined with validated measures of current connection to nature and behavior, the study aims to determine which interactions with nature in early childhood most strongly predict environmental awareness and nature-related activities in leisure and tourism during adulthood. The study aims to identify various relevant groups—for example, by comparing urban and rural childhood contexts—as well as barriers that prevent adults from developing a stronger connection to nature.
The project addresses critical issues related to bringing about transformative change in society’s relationship with biodiversity by seeking to identify the fundamental experiences that foster a lifelong connection to nature.
The main objective of the project is to investigate the extent to which childhood experiences in nature shape a connection to nature, environmental awareness, nature-based tourism, and environmentally friendly behavior in adulthood. The findings are intended to provide evidence-based guidelines for protected area and destination management, environmental education, and policymakers to develop programs for children and families that strengthen environmental awareness through appropriate nature-based experiences.
