Contribution to an anthology
Year of publication: 2020
Authors:Bernd Eisenstein, Dirk Schmücker
Until now, there has been no standardized and easily comparable measure of the population’s acceptance of tourism in their place of residence. With the Tourism Acceptance Balance (TAS), such a measure has now been developed. The TAS has now been measured in practice at national and local level, and extensive data from two population-representative surveys in summer 2019 and 2020 is also available, enabling a more precise examination of the construct of “tourism acceptance”. In addition to the actual TAS Index, which measures tourism acceptance from the perspective of the place of residence and for residents personally, numerous other data are available from the surveys that are used to model and empirically test the construct of tourism acceptance. This includes, for example, the personal economic relationship to tourism, the survey of positive and negative factors or the type and duration of the residential relationship. Interesting research questions are linked to this data: Which factors particularly contribute to positive or negative tourism acceptance? Is there a tipping point of tourism demand for tourism acceptance and where is it located?
Under the scientific direction of Prof. Dr. Bernd Eisenstein, a research project was initiated at the end of 2021 together with the Deutscher Tourismusverband (DTV ), which was implemented as part of the funding programme LIFT Wissen (Leistungssteigerung & Innovationsförderung im Tourismus) of the Federal Ministry for Economic Affairs and Energy. The project "Making tourism possible in harmony with the local population: Derivation and categorization of measures to promote tourism acceptance based on an analysis of influencing factors" aimed to support destination management organizations at different destination levels in promoting tourism acceptance among the local population and thus ensuring the future viability of tourism development in harmony with the local population. Based on secondary and primary data, a catalog of measures and a "toolbox" was developed. The following key research questions were addressed by the project:
Against the backdrop of destination-specific challenges and circumstances, it should be possible to provide situationally appropriate advice for measures that then need to be implemented at local and regional level. In January 2022, a (digital) results workshop was held in which the key results were shared with interested stakeholders.
We are also happy to provide you with the recording of the digital presentation of the results of the survey "Tourism Acceptance in the Local Resident Population 2022 - Central Results for the Regions of Schleswig-Holstein 2022", webinar from January 18, 2023. If you are interested, please contact Sylvia Müller.
West Coast University of Applied Sciences
German Institute for Tourism Research
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