01.01.2022-31.12.2022
Camping trips have been growing in popularity among German vacationers for years. By catering to vacation preferences such as individuality and a connection to nature, this type of travel has gained even more popularity during the pandemic.
The German Institute for Tourism Research has examined various aspects of camping demand in Germany in three independent research projects to date, with the aim of gaining insights into this growing segment. Described here is the second study, conducted in 2022 (see also the studies from 2021 and 2024).
The second study in 2022 examined various aspects of how German campers choose campsites, including, among other things, the relevance of selected campsite amenities and services to their choice of site, as well as their use of media for inspiration and information when searching for campsites. The results were examined for potential significant correlations with aspects of camping travel behavior (e.g., type of accommodation chosen, travel arrangements made from home or while on the road) and campground usage (e.g., number of campgrounds visited per trip), enabling the study to provide detailed insights even for specific groups of campers.
In a population-representative online survey—stratified by gender, age, place of residence, and educational background, conducted by Innolink Germany GmbH in November/December 2022, a total of 1,084 people aged 18–74 living in German-speaking private households in Germany were surveyed; these individuals had taken at least one camping trip lasting four or more overnight stays and involving the use of a campground (2020 through 2022) had taken at least one camping trip involving four or more overnight stays and the use of a campground.
The questionnaire covered the following aspects, among others:
The key findings of the studies are summarized in a results report.
