2021 Camping Study
2021 Camping Study

2021 Camping Study

Travel behavior
Own funds project
31.12.2021
Abgeschlossen

Project duration

01.01.2021-31.12.2021

Project description

Camping trips have been growing in popularity among German vacationers for years. By catering to vacation preferences such as individuality and a connection to nature, this type of travel has gained even more popularity during the pandemic.

The German Institute for Tourism Research has examined various aspects of camping demand in Germany in three independent research projects to date, with the aim of gaining insights into this growing segment. This section describes the first study, conducted in 2021 (see the studies from 2022 and 2024).

The objective of the first study in 2021 was to gain insights into Germans’ camping travel habits and interest in camping during the COVID-19 pandemic. Particular attention was paid to distinguishing between “new campers”—those who went camping for the first time during the pandemic—and “experienced campers” who had already been camping before the pandemic.

In an online survey conducted by the Institut respondi AG in November/December 2021, a total of 13,579 people aged 18 and older living in German-speaking private households in Germany were surveyed. Among them were n = 1,889 campers (including n = 1,592 experienced campers and n = 297 first-time campers) as well as n = 6,480 people interested in camping within the next 3 years.

The questionnaire covered the following aspects:

  • Camping travel activity during the coronavirus pandemic
  • Important aspects of camping trips
  • Requirements for camping trips during the corona pandemic
  • Camping interest in the next 3 years
  • Reasons for not being interested in camping trips in the next 3 years
  • Additionally, for first-time campers embarking on their first camping trip during the COVID-19 pandemic:
    • Influence of the corona pandemic on travel decisions
    • Reasons for choosing a camping trip
    • Experience of the first camping trip
  • Additionally for the old campers:
    • Camping travel experience before the corona pandemic
    • Scope of travel activity since the start of the coronavirus pandemic
    • Pandemic-related changes in interest in selected camping offers
    • Perception of changes in the camping market

Project results

The key findings of the studies are summarized in a results report.