On November 27, 2025, the Schleswig-Holstein Tourism Day took place in Kiel under the theme “Between Authenticity and Innovation: The Experience Space of Tomorrow.” The German Institute for Tourism Research at the FH Westküste University of Applied Sciences was actively represented with several presentations.
Dr. Tim Harms served as moderator for the varied program. A particular highlight was the presentation of the project “Büsum and Grömitz Without Tourism? A Scenario Using Artificial Intelligence”. The results were presented by Julian Reif, Ann-Kathrin Klinger, and Lisa Naschert, together with Manfred Wohnrade, operations manager at Tourismus-Service Grömitz, and Oliver Kumbartzky, mayor of the Gemeinde Büsum. In addition, Frank Simoneit enriched the program with a highly acclaimed presentation on the use of gamification to solve complex challenges in the tourism sector.
We would like to extend our heartfelt thanks to the IHK Schleswig-Holstein for organizing Tourism Day, with support from DEHOGA Schleswig-Holstein e.V., the Tourismus-Agentur Schleswig-Holstein e.V., and the Tourismusverband Schleswig-Holstein e.V. Christian Eilzer worked closely with the organizers in the run-up to Tourism Day, contributing the perspectives of the FH Westküste University of Applied Sciences and the German Institute for Tourism Research. We would also like to thank the dedicated students from the FH Westküste University of Applied Sciences who provided active support on site.
Tourism Day 2025 provided numerous ideas and valuable opportunities to connect, and served as an inspiring forum for the tourism industry in Schleswig-Holstein.
